PROJECT INTRODUCTION
Vela is a contemporary fashion label creating expressive essentials for people who dress with intention. We partnered with the studio to shape a distinct identity and commerce experience that brings the energy of the collection into every digital touchpoint.
Scope of Work
Brand Strategy / Brand Identity / Digital Commerce / Art Direction
Timeline
12 Weeks
Client
Vela Studio
Year
2026
The Challenge
THE CHALLENGE
Vela had a strong visual point of view, but the online experience was not translating the same sense of confidence or curiosity. Products felt separated from the styling ideas, craft, and world that made the label feel special in the first place.
The Approach
THE APPROACH
We designed the experience like a considered editorial spread. A warmer visual system, fluid product discovery, and clearer collection stories help customers move naturally from inspiration to selection—without losing the personality of the brand.
Watch the Story
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The Impact
THE IMPACT
The result is a more memorable fashion destination that gives Vela a stronger expression of its point of view and a more intuitive path from first impression to purchase.
Increase in collection engagement
More returning visitors
Core shopping journeys refined
Growth in add-to-bag actions
Client Testimonial
Founder & Creative Director, Vela
Strategy · Brand Identity · Digital Commerce
Thundor understood that our website had to feel like part of the collection—not just a place to buy it. They created an experience that makes every piece feel more desirable.
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