PROJECT INTRODUCTION
Noma is an intelligent health platform designed to make personal data more useful in daily life. Our work focused on creating an experience that feels informed without becoming overwhelming, and personal without feeling intrusive.
Scope of Work
Product Strategy / Product UX / AI Experience / Design System
Timeline
14 Weeks
Client
Noma Health
Year
2026
The Challenge
THE CHALLENGE
Users were receiving more health information than ever, but they lacked a clear way to understand what changed, why it mattered, and what to do next. The experience needed to build confidence at moments when uncertainty is already high.
The Approach
THE APPROACH
We designed around reassurance and relevance. Prioritised insights, calmer visual rhythms, and explainable AI moments help users move from raw data to practical next steps without making the product feel clinical or complex.
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The Impact
THE IMPACT
The new experience gives Noma a more approachable product foundation—one that supports everyday decisions, reduces cognitive load, and can grow with a more personalised health journey.
Reduction in task completion time
Improvement in insight discovery
Core journeys clarified
Increase in returning engagement
Client Testimonial
Co-Founder & Chief Medical Officer, Noma
Product Strategy · Product UX · AI Experience
Thundor understood that clarity is a form of care. They helped us make a deeply capable product feel calmer, more human, and far easier to use.
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