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Services
Strategy / Brand Identity / Product Design / Digital Experience
PROJECT INTRODUCTION
Relay is a fashion technology platform built for the independent labels, buyers, and creative communities shaping what comes next. We helped Relay create a clearer brand story and a product experience that makes meaningful commercial connections feel effortless.
Scope of Work
Brand Strategy / Brand Identity / Platform UX / Digital Experience
Timeline
11 Weeks
Client
Relay Collective
Year
2026
The Challenge
THE CHALLENGE
The Fashion Network Was Growing Faster Than The Experience.
The platform was connecting a fast-growing network, but its experience did not yet reflect the energy or cultural relevance of the people using it. Discovery was functional, yet the relationships between labels, collections, and buyers were easy to lose.
The Approach
THE APPROACH
Designing A Marketplace With A Sense Of Culture.
We reimagined Relay as a living fashion network rather than a conventional marketplace. Editorial cues, more expressive navigation, and focused product flows create a space where discovery feels curated and every interaction keeps people close to the work.
Watch the Story
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The Impact
THE IMPACT
More Connection. More Momentum.
Relay now has a sharper, more distinctive platform that helps independent fashion brands get seen, helps buyers find the right work faster, and gives the community a stronger reason to return.
0%
Increase in buyer engagement
0%
Less time to discover collections
0x
Core marketplace flows unified
0%
Growth in repeat platform activity
Client Testimonial
TESTIMONIAL
Neuralis
Nia Okafor
Co-Founder & CEO, Relay
Strategy · Brand Identity · Platform UX
Thundor gave Relay the confidence to stand in the middle of fashion and technology without feeling like either one was an afterthought. The new experience feels connected, current, and unmistakably ours.
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